Associate Certified Coach

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Meet Pam

Pam is a professionally certified coach with the International Coach Federation and has over 25 years of experience working as a Human Resources Manager/Director in the United Kingdom with both private and public sector organizations.  She established her coaching business in the UK in 2004 after leaving an executive corporate job and then successfully transitioned to living and working in the USA.

Her extensive experience includes working with Fortune 500 companies, the largest public sector organization in Europe (52,000 employees), small businesses, non-profit and voluntary organizations.  Every role she has undertaken has always included developing, coaching, mentoring and leading.

This unique background is combined with a special talent for supporting people in creating their personal and professional success.

On a personal note, Pam lives in California’s San Francisco Bay Area and travels extensively for business and pleasure – she believes that challenge and new adventures are an integral part of her own personal growth and development – she has kayaked in Antarctic waters, climbed the highest mountains in England, Scotland and Wales, zip-lined in Costa Rica, cycled down a volcano in Hawaii and continues to advance her fitness goals and yoga practice.

Clients enjoy her quick wit and ability to stand strong in the presence of difficulty and uncertainty. Her true belief that people can harness and direct change to create significant accomplishments in business and in life enables her to make a lasting difference with clients and organizations alike.

As a coach Pam is 100% reliable, authentic, challenging, creative, pragmatic and there to ensure you get the results YOU want.  Total support no matter what the challenge – along with a great sense of humor!




John Arthur

 “Pam’s assistance helped clarify my thoughts re a potential change in role within my existing employer. She specifically helped to break down a complex series of thoughts and emotions into a manageable set of problems and gave sound and constructive advice on how to approach each issue. She provided both career coaching and independent HR guidance.” 

Mona Johnson-Gibson

 “I took a new job in March of 2008. I was a bit overwhelmed in my new role. I hired Pam as my Coach and she helped me set goals, make a plan and work through it. I became less overwhelmed and got things accomplished. Pam was very helpful in helping me move forward!” 

Nancy Northrup

 “Pam Sheppard is a superbly talented, generous and committed coach. I loved working with her. Pam’s keen insights helped me take stock of where I am and where I intend to go at a time of major personal and professional transitions in my life. I highly recommend Pam as a fantastic resource."

Mitchell Carter

 “I was fortunate to be introduced to Pam Sheppard during a period of transition for me. Pam is the consummate professional. She approaches her business with energy, confidence and balance. Pam seeks to understand and listens before helping to craft plans designed to accomplish agreed upon objectives. I admire her ability to assess situations and apply techniques that move the process forward, whether it’s adding structure, the right amount of influence, or levity that relaxes. I continue to value her counsel. Pam would add irrefutable value to organizations and individuals seeking to identify and implement changes in their environment.” 

Kathy Gee

 “I approached Pam for coaching when I was faced with a merger and I was determined to come out of it well. In the event, Pam coached me through the decision to leave my well paid post as Chief Executive and in planning the major life change that it entailed. She was dispassionate – calm when I was fraught, thoughtful when I was anxious – and asked me questions which took me to places I would have not found myself. I am very proud of how I managed my exit, downsized my home life and set up my own business, and I know that Pam was a constant supportive and driving presence all the way through. Without her I might have done it, although messily and painfully, but with her it was a series of positive steps towards a clearly defined goal. Working with Pam kept me focused and balanced through some difficult times and now I really appreciate the change we made together!” 

James Guimond

"I worked with Pam in 2006. She was instrumental in helping me develop an effective, realistic, action plan to help me achieve the goals I had envisioned for myself. The coaching she provided helped keep me focused, accountable, and taking action on my vision.

The leadership and coaching skills she possesses are outstanding, I highly recommend her to all my associates.

As a direct result of her coaching this I have realized my dream of setting up my own health and wellness company, secured our first corporate wellness contract, and are poised to open our first wellness facility in uptown Charlotte, NC.

Coaching is a huge asset in leadership development and making our dreams reality, Pam is a first rate professional, with the best skills in the industry."

Contact Pam

Drop me a line!

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Sage West Associates

PO Box 1855, Campbell, CA 95009, US

Tel: +1-704-451-3719

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